2013年11月22日星期五

A Big Trend in Single-Serve Coffee

Brewing coffee at home has changed gradually slowly over the past centure.In the past our grandparents may had a shiny percolator on kitchen counter. Then automatic drip maker come which had been popular since the 70s. Thanks to the industry technology, nowadays it is very easy to brew a fresh cup of coffee in a matter of seconds with single-serve coffee system.

Single-serve, is a method of brewing at-home in which the machine makes one cup of coffee at a time from capsules or pods that contain coffee grounds. This brewing method has already very popular in Europe and also popular in the US. There is no need to grind beans or measure coffee. Moreover it is very easy cleaning.

According to another market research firm, Mintel International, around 17 % coffee drinkers currently prefer coffee brewed one cup at a time, and 79 % of these touting convenience as the reason, 38% of these also say the single-serve machines consistently produce better-tasting java than traditional coffee makers.

In Europe, French drink around 30%t more coffee each year than Americas do. Single-serve has overtaken fresh beans and fresh ground coffee in retail sales. “When something is perceived as high quality, Europeans generally will pay more for it,” says Debra Mednick, executive director, client development, at market research firm NPD Group. For American it is more for ease of use and convenience.
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(Picture source: http://www.yihai315.us )
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(Picture source: http://www.yihai315.us/coffee-machine )
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